In Parizadeh designs Persian mystics blend with the sizzling pulse of the urban west serving an irresistibly sexy cocktail of lace and glitter.

Amsterdam based fashion company have been active in Dutch lingerie design for more than a decade with distinctive yet classic designs.

The drive in the company comes from the Persian born- award winning - designer Roshanak Parizadeh, who has been known to design for some of the most prominent fashion companies next to her own line.

At young age, Roshanak spent much of her time at her mother's vocational school in Iran next to sewing machines. It was there, she became interested in clothing and what was once a hobby become passion and later a career. Since then much has changed but the devotion to couture is still present in the latest Parizadeh works.